Privacy Policy
HyperPlay Limited ("HyperPlay" or "we") are committed to protecting and respecting your privacy. We are the data controller and responsible for your personal data.
Our full details are:
HyperPlay Limited (Company number 09797561)
[email protected]
Flat 7 Palmerston House, 126 Westminster Bridge Road, London, United Kingdom, SE1 7UW
This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.
HyperPlay may change this policy from time to time by updating this page. This policy is effective from 24 May 2018.
Your rights
1.1 You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would, however, appreciate the chance to deal with any concern before you approach the ICO so please contact us at [email protected] in the first instance.
1.2 Under certain circumstances you have rights under data protection laws in relation to your personal data. You have the right to:
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us at [email protected].
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
What we collect
We may collect the following information that you give to us by filing in forms on our site when you search for products, place an order, subscribe/set up an account with us, enter a competition, promotion or survey, or by corresponding with us by phone, email or otherwise:
This is the only data we collect from you. With regard to each of your visits to our site, we do not currently collect any information.
Children Under 13
Our website, including the services connected with it, ("the service") is intended for users aged 13 and older. Accordingly, we will not knowingly collect or use any personal information from children that we know to be under the age of 13. In addition, we will delete any information in our database that we know originates from a child under the age of 13. In some instances a child of 13 or under can use the service but with the authority of a parent or legal guardian.
Children Aged 13 to 17
Prospective users between the ages of 13 and 17 can only use the service under their parents or legal guardian's supervision. If you are between the ages of 13 and 17, you, your parent, or your legal guardian may request that we deactivate your use on areas of the service that require personal information.
What we do with the information we gather
We require this information to fulfil any contract we have with you, to understand your needs and to provide you with a better service, and in particular for the following reasons:
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us or the third party, as appropriate, at any time.
Where you opt out of receiving these marketing messages it will not apply to personal data provided to us as a result of a product purchase or other transactions.
Disclosure of your information
You agree that, by consenting to us processing your personal data, that we have the right to share your personal information with any member of HyperPlay’s group. In addition, we will disclose your personal information to third parties:
Where we store your personal data
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How long we retain your personal data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. By law we have to keep basic information about our customers (including name, contact, financial and subscription information) for six years after they cease being customers for tax purposes.
How we use cookies
Our website does not currently (but may in the future) use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Please note that third parties (including, publishers) may also use cookies, over which we have no control.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
24 May 2018
HyperPlay Limited ("HyperPlay" or "we") are committed to protecting and respecting your privacy. We are the data controller and responsible for your personal data.
Our full details are:
HyperPlay Limited (Company number 09797561)
[email protected]
Flat 7 Palmerston House, 126 Westminster Bridge Road, London, United Kingdom, SE1 7UW
This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.
HyperPlay may change this policy from time to time by updating this page. This policy is effective from 24 May 2018.
Your rights
1.1 You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would, however, appreciate the chance to deal with any concern before you approach the ICO so please contact us at [email protected] in the first instance.
1.2 Under certain circumstances you have rights under data protection laws in relation to your personal data. You have the right to:
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us at [email protected].
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
What we collect
We may collect the following information that you give to us by filing in forms on our site when you search for products, place an order, subscribe/set up an account with us, enter a competition, promotion or survey, or by corresponding with us by phone, email or otherwise:
- Name
- Contact information including email address and telephone numbers;
- Demographic information such as postcode; and
- Financial and credit card information.
This is the only data we collect from you. With regard to each of your visits to our site, we do not currently collect any information.
Children Under 13
Our website, including the services connected with it, ("the service") is intended for users aged 13 and older. Accordingly, we will not knowingly collect or use any personal information from children that we know to be under the age of 13. In addition, we will delete any information in our database that we know originates from a child under the age of 13. In some instances a child of 13 or under can use the service but with the authority of a parent or legal guardian.
Children Aged 13 to 17
Prospective users between the ages of 13 and 17 can only use the service under their parents or legal guardian's supervision. If you are between the ages of 13 and 17, you, your parent, or your legal guardian may request that we deactivate your use on areas of the service that require personal information.
What we do with the information we gather
We require this information to fulfil any contract we have with you, to understand your needs and to provide you with a better service, and in particular for the following reasons:
- We use your name, contact information, subscription and financial information to carry out our obligations arising from any purchases you make (including the handling of complaints, performance of post-sales services, administration of orders and accounts and shipping) and to provide you with the information, products and services that you request from us.
- We use your name, email address and information about your completed purchases to provide you with emails containing new magazine issue covers and information ("Cover Alerts") only on the magazines that you have purchased from us in the past. This is in our legitimate interest to develop our products and services and grow our business.
- We may use your name and contact information to contact you for market research purposes by email, phone, fax or mail. This is in our legitimate interest to develop our products and services and grow our business.
- We may use your subscription, technical information and information about your visit to customise the website according to your interests. This is necessary in our legitimate interests to grow our business.
- We use your name, subscription and contact information to notify you about changes to our service. This is necessary for the performance of any contract we have with you and to comply with our legal obligations;
- We use your technical information to allow you to participate in interactive features of our service, when you choose to do so. This is in our legitimate interest to develop our products and services and grow our business.
- We use your name, contact, subscription, financial and technical information as part of our efforts to keep our site safe and secure. This is necessary to comply with our legal obligations and for our legitimate interests (running our business, network security and to prevent fraud).
- We may use your name, contact, subscription and technical information as well as information about your visit to measure or understand the effectiveness of advertising HyperPlay serves to you and others, and to deliver relevant advertising to you. This is necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy);
- We may use your name, contact, subscription and technical information as well as information about your visit to make suggestions and recommendations to you and other users of our site about products that may interest you or them. This is necessary in our legitimate interests to grow our business.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us or the third party, as appropriate, at any time.
Where you opt out of receiving these marketing messages it will not apply to personal data provided to us as a result of a product purchase or other transactions.
Disclosure of your information
You agree that, by consenting to us processing your personal data, that we have the right to share your personal information with any member of HyperPlay’s group. In addition, we will disclose your personal information to third parties:
- In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
- If HyperPlay Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
- If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of HyperPlay Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Where we store your personal data
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How long we retain your personal data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. By law we have to keep basic information about our customers (including name, contact, financial and subscription information) for six years after they cease being customers for tax purposes.
How we use cookies
Our website does not currently (but may in the future) use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Please note that third parties (including, publishers) may also use cookies, over which we have no control.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
24 May 2018
